The Feds have finally decided that graphic labels featuring corpses and rotten cancerous mouths might finally take the edge off the 'coolness' that is cigarette advertising in the US. Whilst it is true that radio and telly ads for fags have been banned in the States for years, there are still billboards and magazine glossies showing some relaxed hot babe, or well-chiseled dude with a fag hanging out of their gobs in some gloriously cool and alluring setting. This could well be changing.
Now as a recent addition to the list of pompous and sanctimonious ex-smokers out there, I must tell you that when I was a non-smoker I never saw an advert that made me think to myself "blimey, I bet I'd get to shag birds that look just like that if I started to smoke". I did see plenty of ads that might have made me change brands though, and over my smoking years (actually over half of my life as it turns out) I did change brands several times. So from personal experience I can attest that ciggy advertising works, at least part of the way. I have no way of knowing if this new idea will actually get people to quit, or more importantly make sure they never start, but I really hope it does. It is a complete and total waste of money, and is quite possibly the most stupid product ever devised, think about it, what other product do you buy on a daily basis and then immediately set fire to? See? Dumb right?
So here I sit, finally able to consider myself smoke-free, and the single biggest question I have is this: Why in the world did no-one ever kick me squarely in the nads every time I entered the room after smoking a ciggy? That shit smells revolting.
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